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“How a Janitor Created One of America’s Most Popular Snacks"

“A former janitor at Frito-Lay who came up with a spicy idea that changed the snack game forever.”

“Mexican-American underdog tapping into his heritage and sharing it with the masses.”

“His story is a testament to the advantages of organizations having “culturally flat” attitudes where the best ideas win: they inspire curiosity, which fosters innovation, leading to growth and prosperity.”

“He realized the American Dream and rose to one the highest ranks of the company.”

“The story behind the Flamin' Hot Cheetos creator is great, despite his humble beginnings, Montañez showed business-acumen from a young age."