Richard’s Presentation

In his unique and dynamic presentation, Richard Montanez—known today as the Godfather of Latino Marketing—shares the story of his rise up the corporate ladder from the entry position of janitor to become one of PEPSICO’s elite vice presidents. Coming from humble and unlikely means is what he refers to as starting at the “beginning, not the bottom.” Richard shares the secrets he used while being driven by passion and a quest for purpose that led him to experience the most dramatic REVELATION he would ever come across in a lifetime.

That one revelation would go on to spur a REVOLUTION that shook up and forever changed corporate America’s protocol, empowering frontline workers, middle managers and CEOs alike. And the end result would be the birth of a billion dollar brand , also known as America’s favorite snacks… FLAMIN’ HOT CHEETOS, HOT FRITOS, HOT DORITOS, HOT CHEETO PUFFS, HOT FUNYUNS, LIME AND CHILLE FRITOS (aka tangy Fritos), HOT POPCORN, CINNAMON DORITOS, and many more products that can be found throughout PepsiCo’s family of businesses that saw collaborations with TACO BELL , KFC, and PIZZA HUT.

MEEt Richard

Richard Montañez is a renowned motivational speaker, inventor, and author. For over 40 years, Richard Montañez has been inspiring and empowering individuals and organizations to reach their full potential. Richard Montañez is a true visionary, not only in the speaking world but also as an inventor.

He has created Flamin’ Hot Brands, a revolutionary line of snacks that are enjoyed by many. In addition to his speaking engagements, Richard Montañez has also shared his wisdom and insight through the book, Flamin' Hot: The Incredible True Story of One Man's Rise from Janitor to Top Executive.

Richard’s Story


Richard is hired at Frito Lay


Richard awarded by Wayne Calloway (former CEO of Pepsi Co) for outstanding work ethic


Richard launches Flamin’ Hot brands


Roger Enrico (Former CEO of PepsiCo/Frito Lay) congratulates Richard on launching 5 new Flamin’ Hot products


Roger Enrico (Former CEO of PepsiCo/Frito Lay) awards Richard with the Chairman's Award, PepsiCos highest honor


Steve Reinemund (former Chairman and CEO of PepsiCo) presents Richard with another Chairman's Award


Richard went on to receive another Chairman's award from Indra Nooyi (Chairwoman and Ceo of PepsiCo)


Richard receives the Performance with Purpose award from Indra Nooyi (Chairwoman and Ceo of PepsiCo)


Indra Nooyi (Chairwoman and Ceo of PepsiCo) presents Richard with a drawing of him and his brands for his 40th anniversary with Pepsico


Richard speaks on marketing and leadership at Harvard University


Richard with Al Carey (CEO of Pepsi North America/Frito Lay) after retiring from PepsiCo after 42 years

Photo Gallery

Richard speaking to Bellevue College students in the Carlson Theatre
Richard and his wife Judy at the premiere of the Flamin’ Hot movie at SXSW
Richard presenting at at the Northwest Arkansas Workforce Summit.
Richard presenting at Fresno City College in the old Administration building