Motivational Speaker
Business Executive, Author
& Innovator of the Flamin’ Hot Brand

From a janitor at Frito Lay, to the Godfather of Latino Marketing


“Richard's story is a tour de force.“

Indra Nooyi

(Former Chairwoman and CEO of PepsiCo)

"The power of Richard's story is unprecedented."

Brian Cornell

(CEO of Target)

“Richard's journey will inspire you to never give up on your dreams, no matter who you are and no matter where you are from. Flamin' Hot is a must read for everyone looking to succeed.”

Eva longoria

(Actress, Producer)

"Richard Montanez is the ultimate dream chaser, his book is a must read for anyone chasing a dream."

Devon Franklin

(Producer of Flamin’ Hot movie, New York Times best selling author)

"Reading Flamin’ Hot is like watching an outstanding movie. You’ll laugh, you’ll cry, and most importantly, you’ll follow Richard down a life-changing path on being unstoppable at whatever you put your mind to do."

Tom Greco

(CEO of Advanced Auto Parts, Former CEO of Frito Lay)

“Against all odds, Richard's story will grip you from start to finish and encourage you to dream bigger dreams than you ever thought possible.”

Rev. Samuel Rodriguez

(Pastor, President of the NHCLC)